We're all too confused to save the planet

We're all too confused to save the planet

This is What you Get if you Ask google for Images of Confused
Fourteen years ago we'd only save the planet if there was something in it for us. Now we'd save the planet at all costs, we just don't know how to

Too mean to be green

We want to save the planet, but we're all clueless

Fourteen years on, is UK PLC is still too mean to be green

In 1993 Kyocera conducted a survey into attitudes toward environmental issues at work. They concluded that in the UK organisations we're only environmentally responsible when it's commercially beneficial.

Fourteen years on, we're still aware of the disappearing planet. We would like to do something about it too. But we're all too confused, if I'm interpreting Kyocera's research properly.

In recent months Kyocera has re-commissioned its original survey. Results will be announced on 5th July at London's QE2 conference centre.

Areas covered include:
- Personal vs. commercial concern for the environment
- Top five perceived “most environmental” companies
- Adoption of environmental office policies
- Importance of “greening” the supply chain
- Consideration of environmental issues in commercial decision-making
- Perceptions of carbon trading initiatives

Have Attitudes Changed?

Topline results:

Responses to the survey show that today’s intense focus on environmental issues, far from helping organisations become more environmentally sound, has created high levels of confusion and “analysis paralysis” among corporate and public sector UK. Willingness to improve performance is stifled by confusing initiatives and “eco-fatigue”.

Kyocera will reveal the full results of the survey at 11.45 a.m. and 13.45 p.m. on Thursday 5th July as part of the Sustainable Development UK conference at the QE11 conference centre in London.

This research was carried out by Loudhouse (www.loudhouse.co.uk), who conducted more than 300 interviews with Directors, purchasers and end users from UK companies and public sector organisations with more than 1000 employees.

Who is to blame? Could it be that companies are so usy making capital out of this issue, and 'differentiating' their message, that we're all too confused to do anything.

What do you think? Answers on an email to ron.seal@mobbed-online.com

Or call Helen Hopper on 0118 923 0720 or Helen.hopper@kyoceramita.co.uk.

Ego triumphs over eco

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